Dasique has been in the highlights of the beauty world by offering high-quality cosmetics to customers, out of which many have made it into the best-seller lists. One of them is a Shadow Palette series that covers over 40% of sales within the brand. The palettes are characterized by tender and easily blended textures with diverse color solutions for everyday looks and complex images. Popular shades include always-out-of-stock colors such as Milk Latte and Rose Petal Garden; this reflects their popularity in demand among makeup enthusiasts.
Another bestseller is the Soft Velvet Lip Tint, which garnered much positive feedback for long-lasting quality and a non-drying finish. Indeed, retailing at somewhere in the region of $15 to $18, this would be a premium product in the hands of many customers at an affordable price. A 2023 beauty report suggested that Dasique’s lip products recorded a 30% growth on-year, owing to current trends that show a great liking for toned, downplayed shades.
Probably the most iconic SKU from dasique is the Water Gloss Tint, lightweight and non-sticky. Consumers very often refer to high shine and buildable coverage in reviews. Therefore, 95% of users on major e-commerce platforms give this product five stars. This tint sold to 50,000 units within one week in a promotional campaign featuring popular K-beauty influencers.
Also popular is the Blending Mood Cheek line, offering blushes with a soft finish that is airbrush-like. Housed in 6g compacts and retailing for $13.99, these blushes have been featured in major beauty editorials, including Allure Korea. Of these, the most popular shade is the Peach Blossom, highly recommended for its universally flattering tone across various skin colors.
Most recently, a partnership with K-pop idols amplified the presence of Dasique, whose social media engagements for the brand increased by 45% in 2023. “It’s a brand that really knows how to combine elegance with usability,” makeup artist Soo Park says about Dasique, its beautiful balancing between aesthetic appeal and practicality.
Dasique leads the K-beauty market with its carefully selected line of products and emphasis on quality, capturing the hearts of consumers who seek sophistication in approachable beauty solutions.