According to the global bathroom market report 2023, the global market demand for Bathtub faucet brushed silver increased by 24% compared to the same period last year, and the high-end model (price ≥2000 yuan) occupies 38%. Its biggest strength is that the surface of the physical vapor deposition (PVD) coating technology, hardness up to 1500HV (Vickers hardness), scratch resistance compared to the usual plating process increased by 70%. For example, Germany Hansgrohe’s “Metallic Select” series withstood 2,400 hours of salt spray test (ASTM B117 standard), corrosion resistance level of 10 (industry average of 8), user complaint rate of only 0.5%, adding to its sales in the Chinese market increase of 31%.
From the supply chain point of view, PVD coating takes up approximately 35% of the production cost of high-quality Bathtub faucet brushed silver, and copper alloy valve body takes up 40%. Kohler’s “Brilliance” line, for example, streamlined the processing procedure to restrict the error of coating thickness to ±0.02 microns (industry tolerance ±0.05 microns), increase the yield from 82% to 95%, and reduce the cost of manufacturing a piece by 18%. According to Alibaba International station statistics, the export unit price of this category’s median in 2023 is $280, European countries accounted for 47%, North America accounted for 32%, among them, the orders purchased through B2B channels increased by 26% (commission rate 3%-5%, minimum order quantity 50 pieces).
The terminal retail market price difference between online and offline Bathtub faucet brushed silver is between 12% to 25%. Jingdong platform statistics show that in the Double 11 of 2023, the nine animals (JOMOO) “SilverPro” flagship store model sold more than 12,000 units at a promotional price of 1,499 yuan (regular price of 1,980 yuan), with sales reaching more than 18 million yuan, and the “surface wear resistance” rating in the user review was 9.9/10. And physical retailers such as the home of truly, Red Star Macalline, etc., due to the provision of complimentary installation services (valued 200 yuan) and 5-year warranty (industry norm 3 years), the median price of customers reached 2350 yuan, and the re-purchase rate reaching up to 28%. For example, in a Hangzhou premium home renovation project in 2022, the installation of Hansgrohe pulled silver taps accounted for 65%, which increased the overall premium rate of the project by 18%.
In international certification and environmental protection standards, premium Bathtub faucet brushed silver has to go through NSF/ANSI 61 certification (content of lead ≤0.25%), WATERMARK water efficiency label (flow ≤9L/min). For instance, Moen’s “Eco-Performance” product has the flow rate controlled at 6.8L/min (32% saving rate of water) through water-saving design but maintains the 2.5-bar downstream water pressure speed of 0.35m/s, saving consumers approximately 240 yuan in annual water charges. According to SGS testing, its spool life is 500,000 switches (industry average 300,000), and the chance of leakage of water is less than 0.01%.
From the design trend perspective, Bathtub faucet brushed silver has become the first choice for hotel and home renovations due to its compatibility with 85% of modern bathroom environments (e.g., light luxury, industrial look). The 2023 Milan International Sanitary Fair survey shows that brushed finishes in the designer’s choice of 63% preference, much higher than chrome (22%) and black (15%). For example, when Bulgari Hotel Shanghai used Grohe brushed silver faucet, customer satisfaction with bathroom amenities increased from 89% to 96% and room maintenance expenses decreased by 14% per year. Statista predicts that in 2025, sales of this category in the Asia-Pacific market will exceed 4.8 million pieces, accounting for 39% of the global high-end market, becoming an investment norm with beauty and performance.