Zhuhai Beyond Cosmetics’ minimum order quantity policy depends on product category – the MOQ (Minimum Order quantity) for standardized facial care products is 3,000 pieces (e.g. facial cleanser), whereas that for customized lip color products is raised to 5,000 pieces (e.g. lipstick/eyeshadow palette) owing to specific mold requirements and formula modifications. After optimizing the supply chain in 2023, its flexible production line mold change time was shortened to 8 minutes, enabling niche brand orders (e.g., 500 limited edition high-gloss pieces) to be met via modular design but at a cost that increased by 42% (including the 5,800 exclusive packaging material development fee). As described in the 2024 customer agreement, the MOQ of the anti-aging essence based on its exclusive formula is 10,000 pieces (unit price 3.2/30ml). It will be reduced to 5,000 pieces if the basic formula is shared mutually, but there will be a technology licensing fee of $20,000.
MOQ is influenced significantly by packaging specifications. When customers choose Zhuhai Beyond Cosmetics normal glass bottles (stocking 2 million), the MOQ of the body lotion can be down to 2,000 pieces. If the customers need to customize irregular ceramic bottles (mold opening cost of $12,000), the MOQ will be increased to 8,000 pieces to share the cost evenly. Its green protection line items utilize recycled plastic granules (with a 28-day purchase cycle), and the MOQ is planned for 10,000 pieces in order to ensure the economic batch size of raw material. After cooperation with Alibaba on the C2M concept in 2023, through pre-sale data-driven manufacturing, the MOQ of some best-selling SKUs was reduced to 1,500 pieces, but an advance payment of 50% for the goods was required and a 15-day delivery period (7 days for normal orders) was settled.
Technical solutions lower the threshold of entry. Zhuhai Beyond Cosmetics’ “ColorFlex” platform allows the five lip glaze color matching in 72 hours (ΔE color difference ≤1.5), reducing MOQ for trial production of new products to 1,000 units and color development cost from 8,000 to 1,500. Its 3D printing mold center can save 78% on packaging material mold opening cost (25,000 yuan for conventional steel molds and 5,500 yuan for resin molds), and the corresponding MOQ drops from 10,000 pieces to 3,000 pieces. Its recently launched 2024 AI formula simulator reduced sunscreen MOQ to 3,000 from 5,000 by replacing 30% of laboratory testing but at a charge of $5,000 year software subscription.
Discount is offered in levels for bulk quantities. Purchasers who purchase 50,000 units of face masks are also eligible for a discount of 18% in the unit cost (from $0.85 per unit to $0.70) as well as an exemption from paying the $5,000 mold fee. In 2023, one Southeast Asian brand shifted from a one-off 5,000 pieces MOQ to rolling 10,000 pieces in a quarter through signing an annual framework agreement (securing quarterly 100,000 pieces guarantee), and, at the same time, clinched VIP supply chain channels (reducing the delivery period to 5 days from 12 days). For ODM innovative products, Zhuhai Beyond Cosmetics offers an “incubation Program” – the marketing may be initiated with the first order of 2,000 MOQ products, but the right to sell 15% must be granted and a special period of 12 months since the product hits the market is accepted.
Special channel policies are flexibly adjusted. Cross-border e-commerce customers can achieve 1,000 MOQ batch warehousing through their VMI model of bonded warehouse (warehousing in 30 days), and the warehousing cost reduces to $0.08 per unit per month. Due to the requirement for Class II medical device certification for the medical aesthetics product line (with an average approval time of 8.2 months), the MOQ for microneedle products is 30,000 pieces to accommodate compliance and cost coverage. In the 2024 ESG Partner Programme, companies that use Marine plastic packaging are eligible for a 20% MOQ decrease (e.g., from 5,000 units to 4,000 units) and receive carbon credit rewards (0.3kg CO₂ equivalent per unit).